We’re about seeing young people’s lives changed by Jesus! We always have been and hopefully always will be. Because we feel so strongly about seeing young people’s lives changed, we have decided to change our faithful and trusted brand, which has been with us since 2004.
The answer is so that more young people’s lives will be changed by Jesus.
How does changing our brand do that?
To start with, we are moving away from the abbreviation ‘YFC’! We believe our name declares who we are, what we are about and keeps us honest in our mission. We are “Youth for Christ”. In other words, we are stating our very mission every time we introduce ourselves and ensuring we keep ourselves focussed on that task. We are about young people and we are about serving Jesus through the great commission.
Since our logo had ‘YFC’ embedded within the image, the logo had to go! What it’s been replaced with is the letter Y, featuring a heart. We believe God’s heart beats for young people across this nation and we believe that Jesus can transform the lives of the least, the lost and the most broken of young people.
Our mission to “take Good News relevantly to every young person in Britain” firmly remains. Our commitment to 4 D Evangelism – where we DEMONSTRATE the love of God, DECLARE who Jesus is, give opportunities for a DECISION to follow Him and DISCIPLE young people to live their lives to the full – is also staying. The tagline of our movement has been simplified: “we’re about seeing young people’s lives changed by Jesus” and we are committed to that call.
But that’s not all. We recognise that with over 70 Centres across the nation, alongside thousands of staff and volunteers, the potential to reach many young people is great. We have taken bold steps to strengthen our relationship across the movement and ensure we remain diverse in expression yet ONE Youth for Christ in our mission.
Currently, we estimate that we reach 250,000 young people a month in all sorts of ways. Our desire, for some time now, has been to reach a million. We believe that will be the tipping point to cultural transformation in Britain amongst young people.
We do not believe the burden rests with Youth for Christ alone. That’s why we are working harder than ever to assist local churches across Britain to reach out, providing tools and resources and bringing Christian communities together to ensure young people remain on the agenda.
I hope you can sense our passion to ensure young people hear the good news of the gospel.
To Find out more and watch our launch film Visit