In December 2016, we were wrestling with an important question: what does it mean to share good news in a way that truly connects? With the rise of Gen Z—the generation of today’s under-18s—we recognised that youth culture had shifted dramatically.
While there has been incredible research into young people’s views on faith (with more still to come), we wanted a broader picture. We weren’t just interested in what church-going young people thought—we wanted to understand where young people spend their time, what they do there, who influences them, and what really matters to them.
By exploring these questions, we hoped to gain a deeper understanding of how to share good news in a way that is meaningful and relevant to this generation, in the places where they already are.
